What is our default response to when we hear about an interesting person or brand? That’s right, you Google them, and check out their social media handles and website!
Even in the twenty-first century, it is storytelling that draws us in. What locks us down are the stories being told about those brands. In today’s super-competitive world, all the companies are vying for the same space on the same screen for just ten seconds of a potential client’s attention. As surprising as it might sound to some, winning over and retaining customers is no rocket science!
And this is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect.
With over twenty-five years of extensive experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India’s leading brand relations’ agencies. An expert at helping brands discover their most effective story, find their niche positioning or scale up, build conversations and amplify their message, Pitch Perfect offers refreshing insights into the art of pitching your brand the right way. And that is not all!
Srimoyi Bhattacharya has also roped in some of the finest names in the luxury, fashion, beauty, lifestyle, communications and PR industries to offer their valuable advice on building a brand people cannot stop talking about. The author also offers valuable advice on how to handle crises, identify your audience, and establish a brand language that strikes a chord with your target consumers.
So, whether you are starting a business, have been running a company for several years, or taking your family business forward, Pitch Perfect is the book you have been looking for.
Genre: Business & Marketing
Published: December 2021
Number of Pages: 324
Author: Srimoyi Bhattacharya
Publisher: Penguin Viking